Paris is reminding locals and visitors alike to clean up after themselves. ― AFP picPARIS, March 27 ― The city of Paris is set to launch a major publicity campaign asking locals and visitors alike to keep the city clean, through a strategy of positive reinforcements.
Like a teacher congratulating a child for good behaviour, campaign posters thank the public in advance for refraining from littering and using the garbage bins around the city.
“Hurray! You threw out your garbage in one of the 30,000 bins at your disposal,” reads one of the campaign posters.
“Thank you. You put out and threw out your cigarette butt in one of the 30,000 garbage bins at your disposal,” reads another.
The clean-up campaign is the latest initiative from the city's socialist mayor Anne Hidalgo, who has been leading a crusade on cleaning the city's air and streets with the expansion of bike lanes, and a controversial program to pedestrianise a major thoroughfare on the right bank along the Seine.
Last month, a court revoked a ruling that allowed the city to transform a riverside highway that cuts through the centre of Paris into a pedestrianised walkway back in 2016.
In a Facebook posting, the mayor released the new posters asking both Parisians and visitors alike to help keep the city clean, saying that every day the city collects 3,000 tonnes of garbage.
Some of the most troublesome areas for litter include the length of the canal, a popular area for picnicking during the summer.