Hello Kitty is the new travel ambassador for the United Nations. — AFP picTOKYO, Dec 5 — The United Nations has tapped an ambassador with universal appeal to spread its message of sustainable and responsible tourism: Hello Kitty.
As one of the most recognisable, lovable and least offensive characters in the world, Hello Kitty is a safe choice for the part.
As “Special Ambassador,” the feline character will become the whiskered, bow-tied face of the United Nations World Tourism Organisation’s “International Year of Sustainable Tourism Development 2017.” Part of her role is to educate travellers on how to be a responsible tourist.
This summer, the UNWTO launched a handbook on tourist etiquette entitled “Travel. Enjoy. Respect” reminding travellers how to practise respectful, mindful tourism.
The campaign was developed amid a tourism crisis in Europe, where disgruntled locals in Spain and Italy took to the streets in anti-tourism marches to protest overcrowding and disrespectful tourist behaviour.
“Travelling is a gift,” says a sweetly voiced Hello Kitty in a promotional video. “When you travel, remember to honour our planet. Respect nature, respect culture, and respect your host.”