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Disney eyes new app aimed at millennials

May 2, 2018 4:22 AM
32 0

NEW YORK: Disney announced Tuesday it was launching a free video app with original content aimed at millennials, who are targeted by advertisers.

The app -- called "Oh My Disney" -- will be a variation of the site of the same name, which publishes editorial content and short videos on the world of Disney, Mickey and Marvel superheroes.

This is a new stage in Disney's evolution to mobile media, just weeks after the launch of its new ESPN+ app for sports fans.

In addition, Disney has already planned to launch a new online video platform for family content and youth programs in 2019, but also to beef up the existing Hulu service.


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