BMW Malaysia and urban fitness club FlyProject will be at The Square in Publika in Sri Hartamas, Kuala Lumpur at 8pm tomorrow to create awareness on the car company’s initiative on Visionary and Sustainable Mobility, by organising the largest outdoor FlyCycle Class in the country.
In the first collaboration of its kind, the event will see the official unveiling of the new BMW i8 Coupé to the public for the very first time.
Speaking on the upcoming event and partnership with FlyProject, BMW Malaysia managing director and CEO Harald Hoelzl said: “Our partnership to unveil the new BMW i8 Coupé with FlyProject rides on BMW Malaysia’s core beliefs in innovation and sustainable electro-mobility. Being the pioneers of Electro Mobility in the country and having the largest fleet of premium vehicles capable of electric driving pleasure, it is our responsibility to drive awareness on the possibilities of the technology and the mobility of the future. The initiative is also part of our Born Electric campaign we are currently running.”
Hoelzl added that the company is inviting the public to experience the full sensory impact of the one-of-a kind unveiling of the new i8 Coupé.